![]() ![]() Includes bibliographical references and index. Blue ocean strategy: how to create uncontested market space and make the competition irrelevant / W. Library of Congress Cataloging-in-Publication Data Kim, W. ![]() Requests for permission should be directed to, or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163. ![]() Chan Kim Renée Mauborgne H A R VA R D B U S I N E S S S C H O O L P R E S S BOSTON, MASSACHUSETTS Copyright 2005 Harvard Business School Publishing Corporation All rights reserved Printed in the United States of America 09 08 07 06 05 5 4 3 2 1 No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. TLFeBOOK Blue Ocean Strategy ( ) ( ) ( ) ( ) ( Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant W. ![]()
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